ISVs today face numerous infrastructure challenges

Infrastructure complexity, the toughest challenge for ISVs

Zsolt Beke Products and Solutions Leave a Comment

“My mom always said life was like a box of chocolates. You never know what you’re gonna get.”
(Forrest Gump, © Paramount Pictures)

Business infrastructures often resemble a giant pot of stew. A little bit of SharePoint, a little bit of Exchange, a pinch of DropBox, add a little Dynamics 365, season it with some Salesforce and a little Oracle database on top… To complicate matters even more, organizations often lack an orchestrated approach to adopting emerging systems and technologies.

They habitually go with the flow, willing to introduce anything new, cool and different into their environment. This consequently leads to extensive complexities in their infrastructure, hindering the availability and usability of data stored, and throws another wrinkle into the task of software vendors.

Data and systems diversity hindering development

Thus many IT environments have been truly made into a box of chocolates, pot of stew, or any other food metaphor you can come up with, but they are all rather bitter of taste.

For an ISV tasked with building a solution enabling the customer to utilize all this data, this is an almost impossible hill to climb.

“Precious customer records holding the key to increased revenue are idling in various CRM systems waiting to be fully utilized, while other useful data never even stood a chance to be put to productive use.”

The diversity of target systems and data types makes building an all-around, comprehensive and extensible system almost impossible, as it’s necessary to deal with each data type and business system individually. This requires a thorough study of target system APIs and data structures, or recruitment of specialists. Of these two options, none is optimal, and both are cripplingly expensive.

But what if I told you that with Connect Bridge, you only need to brush up on your SQL skills?

How it works, what it does and why you should care

The Connect Bridge integration platform allows you to integrate end systems with your solutions in a matter of hours, instantly turning you into an integration expert. With over 30 pre-made connectors to the most widely used business systems, your integration options are virtually limitless.

Instead of mastering thousands of API calls and data structures, you only need to learn 4 simple SQL statements: SELECT, INSERT, UPDATE and DELETE, which saves you hundreds of man-hours and eliminates development complexity – since, as Fred Brooks put it, “What one programmer can do in one month, two programmers can do in two months.”

Moreover, your end applications do not need to communicate directly with the business systems; only with our platform, thus saving you lots of time, resources and sweat. With Connect Bridge, Files in Google Drive can be listed through: “SELECT * FROM Files;” and that it’s just a piece of cake, isn’t it?

This is how it works: Business systems keep in touch with the world through web services accepting API calls. What Connect Bridge does is translate the SQL queries from your frontend applications to provide, insert, update or delete data, which it receives through standard ODBC, JDBC or web services protocols, to API calls, thus ensuring perfect data integrity.

The end result of eliminating infrastructure complexity from this equation is a 90 percent decrease in coding, no software bugs, over 10-times faster systems integration and an unparalleled time-to-market and ROI.

Check our ISV page and find out how you can bump up development with Connect Bridge.

Also stay tuned to our ISV blog series, to learn more about other areas in which we can help you bewitch your clients!

Why Customers use Connect Bridge

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