The Program is available to Independent Software Vendors (ISVs) that:
- Integrate the Microsoft Partner Network
- Publish their product offers on Microsoft’s Commercial Marketplace (Microsoft AppSource and/or Microsoft Azure).
The main goal of the Microsoft Marketplace Rewards Program is to drive more traffic, increase leads, help turn prospects into customers, and to have an overall positive impact on the business outcomes of ISVs. Then, there are many other benefits that depend on how successful ISVs’ Marketplace listings are.
Being that Connecting Software is a Microsoft Partner with 5 Gold Competencies, and our software solutions on both Microsoft AppSource and Microsoft Azure have been successful, we were recently featured in a Microsoft case study as a result of Marketplace Rewards. You can read it here! 👀
What Marketplace Rewards Brings Us
Apart from our feature in the case study and the benefits we just listed, Microsoft Marketplace Rewards is helping us boost our brand awareness and share of voice in the area of software integration. As a result:
- “Over the last six months, we have seen a 60 percent increase in visitors, plus a 55 percent increase in call-to-action responses”, said our CEO Thomas Berndorfer
- Our CB Dynamics 365 to SharePoint Permissions Replicator solution also saw a 150% increase in visits to the product page after we presented a webinar to several Microsoft vendors.
Additionally, we have also been featured in:
- Microsoft Customer Stories for our success with Liebherr-Werk Biberach GmbH and CB Dynamics 365 to SharePoint Permissions Replicator
- A Marketplace Blog post on Azure Marketplace offers, by Christine Alford, which has accumulated over 1,500 views to date
- Another Microsoft Partner Success Story, back in 2019, highlighting how our star-solution CB Dynamics 365 to SharePoint Permissions Replicator successfully handled the needs of Compass Group, a food service company.
Takeaway
With over 350,000 active users worldwide, our company continues to experience continuous growth and increasing leads after almost 20 years on the market. We are excited to see how our innovative solutions, such as CB Dynamics 365 Seamless Attachment Extractor and CB Exchange Server Sync for Gmail and Google Workspace, keep extending their reach through the Microsoft Commercial Marketplace. Our mission is to help businesses streamline their workflows, and we are committed to achieving this goal through our solutions!
In addition, as a proud Microsoft Gold Partner, we are also proud to have been recognized for our notable ability to integrate seamlessly with Microsoft’s environment. Our success is reflected in the case study featured on Microsoft.com, which helps us to keep establishing our presence in the software integration field.
Go have a look at it and let us know what you think in the comments below! And while you are here, check out our solutions to see how we can take your company’s business to the next level! 🚀
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About the Author
By Diogo Gouveia
“After completing my studies in the United Kingdom, I joined the Marketing team at Connecting Software to create content on software integration and a variety of other IT topics. If you have any observations or suggestions, please reach out."