How can businesses insulate themselves from predatory practices in the cloud market?

Connecting Software CEO, Thomas Berndorfer, spoke to Data Center Dynamics about the concerning reality that very few business consumers switch their cloud providers due to structural factors and costs - making them much more vulnerable to outages and predatory practices. He talked about the ways in which businesses can adapt to predatory practices by cloud providers by adopting more flexible configurations in how they store their cloud data, making them less likely to be constrained by major providers.

Connecting Software helps businesses maintain flexibility and resilience in their cloud configurations using Secure Sync - an innovative software solution that allows companies to bi-directionally synchronize data across cloud environments. Find out more here: https://www.connecting-software.com/secure-sync-for-google-drive-and-sharepoint/

Thomas said: "In our experience facilitating these systems, having ongoing bi-directional synchronization has meant that companies have had additional bargaining power when negotiating with cloud companies, knowing that ending their relationship with one wouldn’t result in a tiresome, organizationally difficult migration. This provides a useful defense against companies that try to leverage a company’s dependent position on them."

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